Sustainability
In early 2026, Lalamour entered a new phase with a new management team that has extensive experience in sustainable textiles, ethical production and responsible brand development.
Our ambition is to become one of Europe’s most sustainable fashion brands. This goes beyond certified materials and production standards. It is about fair sourcing, transparent communication, responsible logistics and long-term partnerships.
Fair prices, realistic delivery times and open communication. Together with our suppliers, we plan production in a way that is sustainable and feasible, whilst ensuring fair wages and responsible working conditions.
We believe that responsible sourcing is one of the most powerful ways to create a positive social and environmental impact. In this way, we work together to build stability, trust and long-term sustainable value.
The Materials
Organic Cotton
Organic cotton is grown without the use of harmful chemicals, reducing impact on soil, water and surrounding ecosystems. It is breathable, soft and better for both the environment and the people involved in its cultivation.
TENCEL™ Lyocell
TENCEL™ Lyocell fibers are made from wood pulp and are known for their strength, moisture absorption and natural comfort. They are produced using a closed-loop process that recovers and reuses the majority of the solvent, resulting in minimal waste.
TENCEL™ Modal
TENCEL™ Modal fibers are derived from wood pulp and valued for their exceptional softness, durability and shape retention. The fibers remain smooth and comfortable even after repeated washing.
LENZING™ ECOVERO™
ECOVERO™ viscose is made from wood-based raw materials and produced with a lower environmental impact compared to conventional viscose. The process focuses on reduced emissions and water use.
Recycled Polyester
Recycled polyester is made from existing plastic waste, helping to reduce the use of virgin fossil resources. By keeping materials in use for longer, it supports a more circular approach to textile production.
Recycled Cotton
Recycled cotton is produced from textile waste and cutting scraps. It reduces water and energy consumption while giving existing materials a second life without compromising comfort.
CIRCULOSE®
CIRCULOSE® is a regenerated fiber made from discarded cotton textiles. By transforming textile waste into new raw material, it helps reduce the use of virgin resources and supports circular textile production.
RE&UP
RE&UP fibers are created from post-consumer and industrial textile waste. Through advanced recycling processes, discarded materials are turned into high-quality fibers suitable for new garments.
The Makers
We believe that sustainable fashion starts with strong, transparent and long-term relationships. Lalamour works closely with a carefully selected group of manufacturing partners, many of whom we have collaborated with for years.
Our main manufacturing partner is Orimpex, based in İzmir, Turkey. We have been working with Orimpex for over ten years, and approximately 95% of the responsible materials used across our collections are developed in close collaboration with them. Since its foundation in 2007, Orimpex has been a pioneering producer in sustainable apparel manufacturing, working exclusively with responsible materials and accepting only sustainability-driven orders.
Alongside Orimpex, we collaborate with Busra Triko and Ege Örgü primarily for our knitwear collections. Wherever possible, we aim to source within the same region to reduce transport-related impact and to maintain close, transparent relationships throughout the production process.
Orimpex is certified to GOTS, OCS and GRS, and is audited under BSCI and the Fair Wear Foundation. Notably, Orimpex became the world’s first B Corp certified clothing manufacturer five years ago. This milestone demonstrated that responsible production, strong governance and commercial viability can go hand in hand within the apparel industry opening doors for wider change across the sector.
Looking ahead
We are honest about the fact that sustainability is complex and that progress takes time. Some improvements are straightforward others require deep structural change. We do not claim to have all the answers but we are committed to asking the right questions and to moving forward with integrity.
By setting clear ambitions, working closely with our partners and continuously challenging ourselves, we aim to build a brand that is not only creative and expressive but also responsible and long-term oriented.
This is the path Lalamour has chosen and we are fully committed to walking it.